REFLECTION The year 2023 started with two visits to the Middle East, participating in a trade mission to Abu Dhabi - Dubai - Sjarjah and visiting a trade show in Riyadh and several projects in Dammam (Saudi Arabia). The region never made my bucket list, but it is starting to grow on me. The mentality within the building industry is one of ambition and longterm goals, and most people show a readiness and ability to change and adapt to new circumstances, new regulations and futuristic ideas that might change the rules of play. Intriguing. 

I have made these visits in my job as International Business Developer for Metadecor. Colleague Tiffany wrote this interview about my ambitions for this fast growing company, that I proudly present in international contexts. External sunshading, energy efficiency, healthy buildings, beautiful architecture... I could talk about these 'sustainable' topics for days on end and Metadecor gives me the opportunity to do so across the world. And in between visits, strategies and exciting international projects, I will take my moments for reflection and share them here and on LinkedIn. 
                                                                   Caroline Kruit
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Image: visiting KAFD in Riyadh, Saudi Arabia.

re • flec • tion  ( noun )


Cambridge Dictionary online
dictionary.cambridge.org


1 the image of something in a mirror
    or on any reflective surface
    (noun, image)


2 the return of light, heat, sound, or energy from a surface
    (noun, sending back)


3 a sign or result of something
    (noun, sign)


4 serious and careful thought
    (noun, thought)

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PROJECTS

PROJECT
​Thematiek en programma BouwBeurs R&D 2021

PROJECT
Redactie en coördinatie OpenBuilding.co

VERHAAL
Echo uit het verleden verankert de toekomst